Our job was to put together an interactive deck which would show every important aspect of this production hub. We decided to tell the story using a zoom-in approach. Meaning we started contextualizing the country geographically - where Malaysia is situated, population, languages, etc. One very cool aspect of this part is we customized it to each potential client. If the prospect client was in the US, we added the flight times from LA to Kuala Lumpur, for instance. We ended up making several versions of these slides because of this customization.

From there, we kept zooming-in - region, archipelago, island, and finally, the base camp on the island. And each stage grows with content. The more the client keeps 'diving' into the production hub, the more information about it they got.