— CHANGES FOR HUMANITY

— Strategy, Brand, Videos and Website launch for a non-profit passionate about bringing together ideas for change.

 
 

CLIENT: CHANGES FOR HUMANITY

CATEGORY: LAUNCH

YEAR: 2021

 

We were commissioned by Changes for Humanity - an NGO startup - to design its visual identity, website, and a series of videos for the organization’s launch. They are a collective of thinkers, doctors, artists, diplomats, researchers, journalists and many more, passionate about bringing together ideas for change.

That world we left behind - that normality we cherished – was one of progress, global connectivity, fast paced lives, international cooperation, a life of community and fulfilling social interactions. But also a world of rampant consumption, greed, inequality, environmental destruction, of social and technological solitude. On our watch, the world decayed as injustice, prejudice, hatred and inequality prevailed.

Should we try to return to that supposed normality, or embrace this chance to start again?

Let’s build on the courage of a new generation of youth activists and leaders across the globe, and dare to do things differently. Our options are not only between hard binary opposites, nature versus development, surveillance versus freedom, isolation versus community, welfare state versus free market, globalization versus locality. Those are false choices.

Nothing happens overnight. We won’t solve climate change, undo mass inequalities, find homes, jobs, healthcare, education for everyone, end wars, restructure governments, or suddenly only elect leaders that have the courage to challenge the status quo.

But we can certainly do better than before.

Visit the website

PRVRT outlined the initial strategy, designed the brand, built the website, and created 23 videos. One 17-minute video called The Manifesto, a short film for distribution on social channels, and 21 individual clips based on the different topics tackled by the company, such as Climate Change, Ending Inequality, or The Future of Education.

You can watch all of them on their channel on YouTube.

Visit the website so you can read more about each topic, learn about the people that are behind the project, and also contribute, sharing your own ideas for change.

 
 
 
 

— Brand Identity

 
 
 
 

— Watch the short movie

 

— SELECTED FRAMES